Topicsway

Create your Blog

For you to get jobs and lots of client in Upwork, creating your Upwork Profile is essential. Not only can potential clients read it when you submit a proposal, but through searching, they can also find your profile. This means that, if your Upwork profile is good enough, you can easily get interviews even without the hassle of sending out proposals.

In this article, you can have some ideas and tips in best way creating Upwork profile to get you more interviews and more clients. (Based on some research from top-rate freelance copywriters on Upwork)

One of the first items clients see on your profile is your headline, and it's the first opportunity to reach out and impress the client. Instead of putting a job title that is broad like, “Digital Marketing Consultant,” try to make it more detailed and about the result clients can get when they choose to work with you.

Here are examples of a headline that you can try:

Emails, Ads and Funnels that Boost Sales

As you can see with this method, it is direct to the point that you want to tell to your clients, you can still include keywords in your Upwork headline while you’re also being interesting and unique, rather than just naming your job title.

Template 1: I help/support [ideal type of client] get [result] with [how you do it]

Example: I help small stores boost revenue by 5-25% with automated emails.

Template 2: [desired goal/s] with [what you do]

Example: Unique and catchy modern websites with WordPress.

Many freelancers begin their profile with Upwork by talking about themselves like “Hi, I’m Mae and I do ___.”

This would not help you get clients on Upwork, because it's just what any single freelancer on their profile is doing.

And what are you going to do instead? Share and start with your former client's testimonial. It is guaranteed that readers would love it.

Here’s one sample to begin with your profile:

“Kean went above and beyond to make this project a success. He was able to provide actionable insight into my current marketing funnel, including strategy and copy adjustments to make it more compelling and more targeted to the right audience. HIGHLY recommend Kean, and look forward to working with Kean in the future!”

It's all right if you haven't had the perfect testimonial. This testimony could have been good; it doesn’t have to be perfect and have specific results like income earned, percent increase in sales, etc.

Yet on every day, action beats excellence.

If you don't have any testimonials at all, consider including one in your Upwork profile. If not, make it a goal to get a great result for a client and ask for a testimonial to include on your profile.

This is crucial in growing your freelance business and it will immediately earn you more interviews because clients will be curious and want to hear more about your experience or how you helped other people with there needs.

You cannot catch your client's attention if you just got big, bulky paragraphs and poor spacing on your Upwork profile.

Instead, use short, understandable paragraphs and other types of formatting like bullets, asterisks, dashes, etc. to keep their eyes glued to your profile.

Using unfinished sentences is OK. For example, you can create section of your Upwork profile like:

Here’s what I specialize in: Email Marketing Sales Funnels Facebook Ads & Landing Pages

Who I’ve studied: Frank Kern, Russell Brunson, Ryan Deiss, Dan Kennedy, David Ogilvy, Claude Hopkins, and many more.

Rather than lengthy, dense paragraphs, catchy lists like this get read.

There’s a saying in marketing that if your product or service is for everyone, it’s for no one. This sounds counter-intuitive, but you’ll actually get more clients by being more specific about who you can (and cannot) help.

So it is highly recommended picking a niche or focus on one field and make it clear what is your niche on your Upwork profile. You can niche down by industry or by service offering.

Below are some examples.

Rather than being a general copywriter, you might become a copywriter for the finance & accounting industry. That would be niching down by industry.

Or, you could become an email copywriter. That’s an example of niching down by service offering.

Eventually, you can do both. The bottom line is: You aren’t missing out on opportunities by narrowing your focus and “niching down”. You’re missing out on opportunities by being too broad.

Look at it like this: If you had an any pest problem in your house, are you going to hire a general home repair person, or an ant and pest expert? I’m going with the pest expert every time.

Once your done creating your Upwork profile, read through it quickly and search for the words “you” and “I”. Your Upwork profile should contain the word “You” more than “I”. Keep adjusting/editing your profile until you pass this tip number 5.

The profiles of most people would fail to show this, which is why it’s one of the best Upwork profile tips to stand out quickly. Your Upwork profile should care all about your target client and their needs, because that’s what they search when reading your profile.

Do not let the reader run down at the end of your profile; tell them exactly and directly what to do with a “Call to Action”.

You can use an If/Then statement for this. Here’s an example:

“If getting ____ (result you deliver) sounds interesting, send me a message and we’ll set up a time to talk.”

Or you can simply tell them to contact you.

You’ll notice in the last example “Call to Action” above, it doesn't mean, “Please call me so we can start your project.” Just to make it clear that there's criteria and certain types of people we all want to work with, and that we need information about their project to decide.

The more you can create your profile like this, the better the results. Be clear and firm that you help a certain type of person/business and that you need to talk with them to determine if it’s a good fit to work with them.

You might assume that making yourself more harder to work with will cost you clients, but it will actually make people more eager or interested to speak with you, and it will get you higher-quality clients, too.

At last, leaving you with one more tip to make everything you do on Upwork be more effective. It can guarantee you 90% of freelancers aren’t using this tactic.

Here’s what you should do:

Go create an Upwork client account and then post a job as a client. You can post something small that you need done for $25 or less. Through that way, you’ll get proposals from freelancers. You’ll immediately see why things like job success score and your headline are so important – because clients see that before even deciding to click your profile.

And after you click and view people’s profiles, remember to take note of what stands out and catches your attention. Like, what makes you choose to interview someone and reject someone else?

Noticing these things will help you improve your own profile and proposals to get more interviews and job offers. This is one of the best things to do as a freelancer and will completely change your own success on Upwork.

If you try follow the Upwork profile tips spilled above, you’ll stand out from the competition and get more clients without having the hassle to send out more proposals.

Related Post

Share with your friends!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on skype
Skype
Share on pinterest
Pinterest
Share on email
Email
Share on telegram
Telegram
Share on tumblr
Tumblr